Ucapkan Selamat Tinggal kepada Brand Ati

Tahun ini merupakan tahun terakhir bagi kita , terutama pengguna vga ati radeon. Mengapa demikian? DikabarkanAMD siap siap melepas brand ATI buat semua products Graphic chips/cards selanjutnya dimulai diakhir tahun ini. Setelah ATI merger (dibeli/akuisisi) oleh AMD beberapa tahun lalu. Jadi bersiaplah untuk mengucapkan selamat tinggal kepada Ati

Starting next year, AMD’s Vision badge will be the only CPU brand you see on retail desktops/notebooks. You’ll still get Radeon/Fire Pro badges on systems that use those parts, but you’ll no longer see a Phenom II, Athlon II, Turion or Sempron logo on Vision systems. Instead you’ll see what CPU is inside on the little card that sits next to the system at your local retailer.

Adapun alasan kenapa brand ati mau dipensiunkan :
1) AMD brand preference triples when the person surveyed is aware of the ATI-AMD merger.
2) The AMD brand is viewed as stronger than ATI when compared to graphics competitors (presumably NVIDIA).
3) The Radeon and Fire Pro brands themselves (without ATI being attached to them) are very high as is.

The second point is really the justification for all of this. If AMD’s internal research is to be believed, AMD vs. NVIDIA is better from a marketing standpoint than ATI vs. NVIDIA. Honestly, AMD’s research seems believable. AMD has always seemed like a stronger brand to me than ATI. There’s little room for ego in business (despite it being flexed all too often) and I don’t believe AMD would hurt its marketing simply to satisfy any AMD executives - the research makes sense.
Meanwhile the third point is the realization that there are very few product lines with the ATI brand left. ATI's chipset operations were quickly absorbed in to AMD and given appropriate naming, while ATI's consumer electronics products such as their Digital TV division have been sold to other companies. Radeon and FirePro are the only two ATI product lines left, and both are strong brands on their own.

sumber : disini